The ABM & Campaigns Manager will support the planning, executing, and optimizing targeted marketing campaigns. This role focuses on engaging key accounts and contributing to revenue growth by aligning marketing efforts with sales objectives. The ideal candidate will bring creativity, attention to detail, and practical execution skills. You will collaborate with teams across content marketing, digital, field marketing, and sales to identify opportunities, assist in campaigns, and execute ABM initiatives that drive results. Key Responsibilities Assist in the planning, execution, and optimization of multi-channel ABM campaigns. Monitor campaign performance, support A/B testing, and recommend adjustments for continuous improvement. Contribute to establishing KPIs to measure ABM campaign effectiveness and provide regular performance updates to stakeholders. Implement 1:many, 1:1, and 1:few ABM campaigns that drive engagement and support pipeline goals. Collaborate with marketing and sales teams to improve campaign strategies using industry best practices and data-driven insights. Leverage intent and 1st-party data to inform tactical campaign approaches. Work closely with field marketing to support integrated campaigns, including ABM, prospecting, and omnichannel initiatives. Analyze campaign performance using tools such as 6Sense, marketing automation platforms, and Salesforce. Document campaign requirements and project plans for internal and external stakeholders. Support the creation of messaging, creative, content, and assets for digital campaign execution. Manage tactics like display advertising, social media, email, and direct mail to achieve campaign objectives. Coordinate with Revenue Operations to manage email campaigns, ensuring brand consistency and technical accuracy. Track campaign timelines and budgets to ensure on-time delivery and performance benchmarks. Collaborate with sales and marketing to align account prioritization and campaign strategies with business goals. Report on campaign results, sharing insights and recommendations for future improvements. Core Competencies Strong verbal, written, and interpersonal communication skills. Customer-focused, advocating for outcome-driven messaging. Proactive learner, staying updated on digital marketing and ABM trends. Data-driven mindset with a focus on KPIs and ROI. Organized and detail-oriented with solid project management skills. Collaborative team player, thriving in fast-paced environments. Strategic thinker with the ability to apply business acumen to marketing challenges. Requirements Experience in b2b/ SaaS preferred. Experience building campaigns targeting strategic/ enterprise segments. 2-3 years of experience in ABM within the tech industry. Familiarity with the retailer and ecommerce space. Experience using ABM platforms (e.g., Terminus, Demandbase, 6Sense, Sendoso) is a plus. Hands-on experience with marketing automation tools, CRM platforms (e.g., Salesforce, Marketo), and analytics tools (e.g., Google Analytics, Tableau). Understanding of digital marketing channels, SEO, and campaign reporting. Benefits in our US offices: Discretionary Time Off Policy (Unlimited!) 401K Match Stock Options Annual Performance Bonus or Commissions Paid Parental Leave (12 weeks) On-Demand Therapy for all employees & their dependents Dedicated learning budget through Learnerbly Health Insurance Dental Insurance Vision Insurance Flexible Spending Account (FSA) Short Term and Long Term Disability Insurance Life Insurance Company Social Events Signifyd Swag We want to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process. #J-18808-Ljbffr Signifyd, Inc.
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