Job Description
Position Summary: About the Role:
We are seeking a results-driven Marketing Campaign Manager to develop and execute highly targeted, multi-channel demand generation campaigns across Redaptive's key verticals: Industrial & Manufacturing, Healthcare, Real Estate Owners & REITs, and Developers.
This role will be pivotal in driving awareness, engagement, and pipeline growth by executing personalized campaigns tailored to each vertical's unique challenges and opportunities.
The ideal candidate has a strong background in demand generation, account-based marketing (ABM), and marketing automation, with a proven track record of executing data-driven campaigns that influence revenue growth.
Key Responsibilities: Campaign Strategy & Execution - Develop and implement integrated multi-channel demand generation campaigns (digital, email, paid media, direct mail, events, and sales enablement) targeting priority accounts within each vertical. Ensure alignment with business objectives and KPIs with a high-growth mindset.
- Design and execute ABM strategies (1:1, 1:few, 1:many) to engage high-value accounts through tailored messaging and personalized content.
- Oversee the email marketing program , ensuring alignment with demand generation efforts, segmentation best practices, and automation strategies.
- In partnership with sales, continue to build and refine our target account list. Use AI-driven analytics to inform content personalization and effectiveness.
- Create compelling audience segments based on firmographics, intent data, and engagement insights to ensure the right message reaches the right audience.
- Collaborate with content marketing, product marketing, and sales to develop high-impact assets, including landing pages, case studies, whitepapers, and ad creatives.
- Partner with the events team to incorporate in-person and virtual events into broader campaign strategies, ensuring maximum ROI.
- Manage and adhere to budget allocations . Forecast and report against key success metrics and show ROI against activities.
- Stay informed about ABM best practices , especially those relevant to our clients' needs.
Sales Alignment & Enablement - Work closely with Sales & Business Development teams to ensure campaigns align with their priorities and target account strategies.
- Provide account-level insights to sales, including engagement trends, key contacts, and recommended follow-ups.
- Develop and maintain sales enablement materials , including email templates, call scripts, and presentation decks, to support outreach efforts.
Campaign Performance & Optimization - Define and track key performance indicators (KPIs) such as engagement rates, conversion rates, influenced pipeline, and campaign ROI.
- Leverage marketing analytics tools (e.g., HubSpot, ZoomInfo) to measure performance and optimize campaign strategies.
- Conduct A/B testing on messaging, creatives, and email sequences to continuously improve effectiveness.
- Monitor and enhance marketing automation workflows , ensuring seamless nurture journeys and lead handoff to sales.
Cross-Functional Collaboration - Work closely with Product Marketing to ensure vertical messaging aligns with Redaptive's value proposition and market positioning.
- Partner with Digital Marketing Manager to optimize paid media campaigns and drive account engagement, and with the Partner Manager to optimize partner campaigns.
- Manage external agencies and vendors to scale ABM and demand generation initiatives as needed.
Required Skills & Experience: - 3-5+ years of experience in B2B demand generation, account-based marketing, or field marketing.
- Proven ability to develop and execute demand generation campaigns that drive lead acquisition and pipeline growth.
- Strong understanding of ABM methodologies and experience with 1:1, 1**:few****, 1****:many** campaign approaches.
- Expertise in marketing automation and CRM platforms (HubSpot, ZoomInfo, 6sense, Demandbase, or similar tools).
- Hands-on experience in email marketing strategy , including segmentation, personalization, and A/B testing.
- Proficiency in analyzing campaign performance metrics and making data-driven decisions.
- Strong project management skills with the ability to juggle multiple campaigns simultaneously.
- Excellent communication and cross-functional collaboration skills.
Preferred Skills: - Experience in industries such as energy, real estate, industrial, or sustainability-focused solutions .
- Familiarity with LinkedIn Campaign Manager, Google Analytics, and direct mail platforms (e.g., Sendoso, Alyce).
- Knowledge of sales enablement tools (SalesLoft, Outreach) and their role in supporting demand generation.
Key Attributes: - Strategic & Hands-On: Comfortable developing high-level campaign strategies while also executing tactical components.
- Data-Driven: Uses analytics to drive decisions and optimize campaign performance.
- Customer-Centric: Understands the buyer's journey and how to deliver personalized marketing experiences.
- Collaborative: Works effectively with sales, product marketing, and digital teams to align efforts and maximize impact.
Redaptive is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Redaptive
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