Job Description

We are seeking a Digital Optimization Manager who thrives on data, analytics, and continuous improvement. This role is perfect for someone who is passionate about using data to drive website performance, enhance user experiences, and increase conversions. The ideal candidate will have expertise in Google Analytics, Power BI, and A/B testing while also being able to create dashboards and provide actionable insights.

Key Responsibilities

• Own and manage website performance optimization strategies based on data-driven insights.
• Develop and maintain dashboards in Power BI to track KPIs and present data-driven recommendations.
• Utilize Google Analytics (GA4) to monitor site traffic, user behavior, and conversion trends.
• Lead A/B testing initiatives to experiment and implement changes that improve engagement and conversion rates.
• Collaborate with marketing, UX, and development teams to optimize site functionality and user experience.
• Analyze digital campaigns and site changes to measure their impact and effectiveness.
• Keep up to date with the latest digital analytics trends, tools, and best practices.

Qualifications & Experience

• 3+ years of experience in digital analytics, website optimization, or a related role.
• Strong proficiency in Google Analytics (GA4) and Power BI for reporting and visualization.
• Hands-on experience with A/B testing tools (e.g., Google Optimize, Optimizely, VWO).
• Deep understanding of website performance metrics and optimization techniques.
• Experience working with marketing and development teams to drive site improvements.
• Analytical mindset with excellent problem-solving skills and attention to detail.
• Strong communication skills—able to translate complex data into actionable insights for stakeholders.

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